DJ & Fashion designer

Nathifa Efia

Nathifa Efia, a talented DJ and fashion entrepreneur, has been immersed in the worlds of music and fashion from a young age, thanks to her artistic family. Her passion for both disciplines has only deepened over the years, shaping her unique career path and creative pursuits.

In addition to her successful DJ career, Nathifa is the visionary behind the fashion label Lait de Coco (formerly known as MY-OH-MY). Blending her love for music and fashion, Nathifa's journey as a DJ began in the intimate setting of her shop, where she spun tracks that resonated with her audience. This eventually led her to grace the stages of festivals in the MY-OH-MY community, captivating audiences with her eclectic music selections.

Nathifa's DJ sets are a reflection of her commitment to showcasing female-friendly songs that empower women. Through her music, she creates an inclusive and uplifting atmosphere, inviting listeners into a world of nostalgic vibes and new discoveries. Her genre-spanning sets encompass edits of R&B, Hip Hop, Afrobeats, Afrohouse, Amapiano, Dancehall, Baile funk, and 90's - 00's music, ensuring a dynamic and engaging experience for her audience.

Her passion for music and fashion shines through in everything she does, making her a true trailblazer in the industry.

​Clients
Gisou, Netflix, ELLE, Givenchy, Levi's, Soho House, Filling Pieces, Daily Paper, Amsterdam Museum, Rijksmuseum, Tommy Hilfiger, Sony Music, Hama Gallery, OSCAM, IDFA, Felix Meritis.

Festivals
Recess Festival, Amsterdam Open Air, Vunzige Deuntjes Festival, Amsterdams Verbond, Parels van de stad, Stewww, Kwaku, Reggae Lake.

BACKGROUND VOL. 25 - NATHIFA EFIA

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